Analytics

FWURL provides comprehensive analytics to help you understand how your links are performing. Track clicks, geographic data, devices, and more.

Dashboard Overview

The analytics dashboard provides a quick overview of your link performance:

Total Clicks: All-time click count
Unique Visitors: Individual users
Click-Through Rate: Percentage of unique clicks
Top Performing Links: Your most clicked links
Recent Activity: Latest clicks in real-time

Individual Link Analytics

View detailed analytics for any link:

Navigate to Links page
Click on a link to view details
Select the Analytics tab

Metrics Available

Total Clicks: Cumulative clicks
Unique Clicks: Individual users
Click Sources: Where clicks came from
Geographic Data: Clicks by country and city
Devices: Desktop, mobile, tablet breakdown
Browsers: Chrome, Safari, Firefox, etc.
Operating Systems: Windows, macOS, iOS, Android
Referrers: Websites sending traffic

Time-Based Analytics

Date Range Filters

Analyze performance over specific periods:

Last 24 hours
Last 7 days
Last 30 days
Last 90 days
Custom date range

Time Series Charts

Visualize click trends:

Hourly breakdown
Daily trends
Weekly patterns
Monthly comparison

Geographic Analytics

Country-Level Data

See where your clicks are coming from:

Interactive world map
Click distribution by country
Top 10 countries list
Country-specific CTR

City-Level Data

Drill down to city-level insights:

Clicks by city
Regional performance
Local time analysis

Device Analytics

Device Types

Track which devices are used:

Desktop computers
Mobile phones
Tablets
Other devices

Screen Resolutions

Understand user displays:

Common resolutions
Mobile vs desktop sizes
Responsive design insights

Browser & OS Analytics

Browser Distribution

See which browsers your audience uses:

Chrome
Safari
Firefox
Edge
Others

Operating Systems

Track OS distribution:

Windows
macOS
iOS
Android
Linux

Referrer Analytics

Traffic Sources

Understand where clicks originate:

Direct traffic
Social media (Twitter, Facebook, LinkedIn)
Email campaigns
Websites
QR code scans

UTM Parameter Tracking

Track campaign performance with UTM parameters:

utm_source: Traffic source
utm_medium: Marketing medium
utm_campaign: Campaign name
utm_term: Keywords
utm_content: Content variation

Exporting Data

Export Options

Download analytics data in multiple formats:

CSV: Spreadsheet-friendly format Excel: .xlsx with multiple sheets JSON: Programmatic access PDF: Shareable reports

Scheduled Reports

Set up automatic reports:

Go to Analytics > Reports
Click Schedule Report
Choose frequency (daily, weekly, monthly)
Select recipients
Configure report contents

Real-Time Analytics

Monitor clicks as they happen:

Live click feed
Real-time counter
Geographic visualization
Recent visitor information

Use Cases

Monitor campaign launches
Track event attendance
Verify QR code placement
Live presentation metrics

Custom Events

Track custom actions beyond clicks:

Button clicks
Form submissions
Video plays
File downloads

Setting Up Custom Events

// JavaScript example
fwurl.track('video_play', {
  video_id: '123',
  duration: 60
});

Conversion Tracking

Setting Up Goals

Define conversion goals:

Go to Analytics > Goals
Click Create Goal
Define success criteria
Set conversion value

Goal Types

URL destination: User reaches specific page
Duration: Time spent on site
Event: Custom event triggered
Revenue: Purchase completed

Comparing Links

Compare performance across multiple links:

Select up to 5 links
Click Compare
View side-by-side metrics
Identify best performers

API Access

Access analytics programmatically:

curl -X GET https://api.fwurl.com/v1/analytics/abc123 \
  -H "Authorization: Bearer YOUR_API_KEY"

Response includes:

Click counts
Geographic data
Device breakdown
Referrer information

Privacy & Compliance

FWURL analytics respects user privacy:

GDPR Compliant: EU data protection standards
CCPA Compliant: California privacy rights
No PII Storage: Personal data is anonymized
Opt-out Support: Honor Do Not Track
Data Retention: 24-month retention policy

Best Practices

Regular Monitoring

Check analytics weekly
Set up alert thresholds
Monitor anomalies
Track goal completion

Action on Insights

Optimize underperforming links
Double down on successful patterns
A/B test variations
Adjust targeting based on data

Create shared dashboards
Schedule team reports
Discuss insights in meetings
Align on metrics that matter