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Link Management

FWURL provides powerful link management capabilities to help you create, organize, and optimize your short links. This section covers everything from basic link creation to advanced features like geo-targeting and UTM parameters.

Overview

Link management in FWURL is designed to be both simple for quick tasks and powerful for advanced use cases. Whether you're creating a single link or managing thousands, FWURL has the tools you need.

Quick Create vs Advanced Create

FWURL offers two ways to create links:

  • Quick Create - Fast, streamlined interface for creating links in seconds
  • Advanced Create - Full-featured editor with access to all configuration options

Choose Quick Create for speed, or Advanced Create when you need fine-grained control over your links.

Understanding the link lifecycle helps you manage your links effectively:

  1. Create - Generate a new short link with your desired configuration
  2. Configure - Set up targeting, scheduling, UTM parameters, and more
  3. Organize - Use tags and campaigns to keep links organized
  4. Monitor - Track performance through analytics
  5. Optimize - Adjust settings based on performance data
  6. Archive/Delete - Remove or archive links when no longer needed

Key Features

Link Creation

Create short links quickly with Quick Create or use Advanced Create for full control over all settings.

Link Configuration

Customize aliases, set expiration dates, add password protection, and configure link previews.

QR Codes

Generate QR codes for any link with customizable styling and branding options.

UTM Parameters

Add UTM parameters automatically to track campaign performance in Google Analytics.

Tags & Organization

Organize links with tags, filter by multiple criteria, and keep your workspace tidy.

Link Scheduling

Schedule links to activate and expire at specific times for time-sensitive campaigns.

Advanced Targeting

Redirect users based on location, device type, or other criteria for personalized experiences.

Managing Links

Edit, archive, delete, and perform bulk operations on your existing links.

Common Workflows

  1. Use Advanced Create to access all features
  2. Set a custom alias for brand recognition
  3. Add UTM parameters for campaign tracking
  4. Apply relevant tags for organization
  5. Set expiration date if time-sensitive
  6. Configure geo-targeting if needed
  7. Generate a QR code for offline materials
  1. Use Quick Create for speed
  2. Paste your destination URL
  3. Optionally customize the alias
  4. Copy and share immediately
  1. Create link with Advanced Create
  2. Set activation date for launch day
  3. Configure device targeting (e.g., mobile users to app store)
  4. Add UTM parameters for tracking
  5. Generate QR code for packaging
  6. Set expiration date for limited-time offer

Getting Started

New to link management? Start with these guides:

  1. Creating Links - Learn the basics of Quick Create and Advanced Create
  2. Link Configuration - Understand all available link settings
  3. Tags & Organization - Keep your links organized from day one

Best Practices

Naming Conventions

  • Use descriptive custom aliases that reflect the content
  • Include campaign or date identifiers (e.g., summer-sale-2024)
  • Keep aliases short but meaningful

Organization

  • Tag links consistently from the start
  • Use campaigns to group related links
  • Review and archive old links regularly

Performance

  • Use UTM parameters for all marketing links
  • Monitor analytics to identify top-performing links
  • A/B test different targeting configurations

Security

  • Use password protection for sensitive links
  • Set expiration dates for time-limited content
  • Regularly audit and remove unused links

Need Help?

  • Quick questions? Check the individual feature pages linked above
  • Technical issues? Contact support
  • Feature requests? We'd love to hear your ideas!

Ready to dive deeper? Explore the detailed guides for each feature using the navigation menu.